For fashion brands

Let your customers try before they buy.

Add AI virtual try-on to your store in one line of code. Reduce returns. Increase conversions.

Click any garment to see it in action →

Garment
Garment
On model
On model
Oversized tee

Trusted by fashion brands reducing returns by up to 40%

~30%
avg return rate on clothing
+40%
conversion lift with try-on
$500B
lost annually to returns
Enterprise, for all

The technology Zara and ASOS built. Now for every brand.

Zara committed $400 million to AI virtual try-on infrastructure. ASOS partnered with deep-tech AI to offer the same experience across 10,000 products — and saw a 160 basis point improvement in their returns rate as a result.

Until now, this technology required a custom engineering team, millions in infrastructure, and months of development. VTON gives your Shopify store the same output — photorealistic, identity-preserving, fit-accurate — from £99 a month.

$400M
Zara's AI investment
160bps
ASOS returns improvement
£99/mo
VTON Starter
See it working on your products
Mid-market

Built for brands that have outgrown cheap tools.

Most virtual try-on apps are built for stores doing £10k a month. VTON is built for fashion brands doing £1M–£20M who need enterprise capability, not a £20/month plugin.

Cheap tools

  • Generic AI models
  • Fitted garments only
  • No retailer dashboard
  • Basic analytics
  • No agency support
  • No SLA
Was your only alternative

Enterprise custom

  • Custom engineering team
  • 6–18 month build
  • £200k+ investment
  • Ongoing maintenance
  • Still uses the same underlying AI

VTON

  • Same foundation model class ASOS uses
  • Oversized, loose, fitted — all handled
  • Full retailer dashboard
  • Conversion analytics + A/B testing
  • Shopify agency partner network
  • Priority support + SLA on Scale

The gap between a £20/month plugin and a £200k custom build used to be unbridgeable. It isn't anymore.

How it works

From browsing to buying in 15 seconds.

01

Upload your photo

Front-facing, any phone. Takes 10 seconds.

02

We prepare the garment

Our AI analyses fit, fabric, and silhouette automatically.

03

See yourself wearing it. Buy with confidence.

Photorealistic result in under 15 seconds. No guessing. No returns.

The fit problem other tools ignore. VTON solves it.

Oversized. Fitted. Loose. Boxy. Every garment type, rendered accurately. Not just the easy ones.

Oversized

Regular fit

Loose fit

ROI calculator

See your ROI before you commit.

Enter your numbers. See exactly what virtual try-on is worth to your business.

£

Your total online clothing sales per year

%

Industry average is 25–35% for clothing

%

Most retailers see 10–20% fewer returns. We've left this conservative.

Estimated annual saving
Monthly saving
Return on investment
vs Growth plan at £299/mo
To pay back annual plan
Based on £2,870/yr annual billing

Enter your numbers above to see your projected savings.

Content engine

Every try-on creates a piece of content.

When a shopper tries on your garment, they generate a photorealistic image of themselves wearing it. That image is yours. Use it in email campaigns, new collection launches, pre-order pages, and social ads.

Your customers become your models. Without a photoshoot.

UGC converts 4× better than brand photography
Try-on result used as content

Actual output — generated by a shopper in 15 seconds

Pricing

Simple plans. Pay for what you use.

Save 20%

Free

£0/mo
  • 25 try-ons / month
  • 1 storefront
  • VTON branding
  • Community support
Start free

Starter

£99/mo
  • 500 try-ons / month
  • 1 storefront
  • Basic analytics
  • Email support
Get started
Most popular

Growth

£299/mo
  • 5,000 try-ons / month
  • 5 storefronts
  • Full analytics + A/B testing
  • Priority support
  • Try-on history
Get started

Scale

£999/mo
  • Unlimited try-ons
  • Unlimited storefronts
  • API access
  • Dedicated account manager
  • Custom SLA
Get started
Partners

Are you a Shopify agency?

Recommend VTON to your fashion retail clients. Earn 20% recurring commission on every referral. Your clients get enterprise virtual try-on. You get a new revenue stream.

20% recurring commissionWhite-label optionAgency dashboard

How it works

01
Agency
Refers a fashion client to VTON
02
Client
Installs VTON on their Shopify store
03
Agency
Earns 20% of subscription, every month, recurring

Ready to see it on your storefront?

Book a 20-minute demo with a real garment from your catalogue. No setup required.